Hunts County Caerulex Cricket Bat

The Bat : Hunts County Caerulex Cricket Bat

You might remember the days when international cricketers were using Hunts County Cricket Bats. Darryl Cullinan was probably the best proponent of Hunts County cricket bats. Hunts County are still producing very high quality cricket bats. One of their bats is the Hunts County Caerulex cricket bat. It really is a beautiful bat. The stamp on the blade instead of the sticker gives it a very old feel and allows the beauty of the English willow to come to the fore.The no sticker very much lends itself to the very traditional shape of the bat. This bat is handcrafted in England and the quality of the craftsmanship is quite obvious on the cricket bat. From shoulder to toe, this cricket bat oozes high quality.

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Hunts county cricket bats

Hunts county cricket bats

The Hunts County Caerulex has a very vast weight range starting with 2lbs7oz and going all the way up to about 3lbs2oz. One of the most incredible things about the Hunts County Caerulex cricket bat and all other County cricket bats is the fact that the bats are hand balanced. This means that you can rest assured that the bat has an even weight distribution and a great balance. This particular bat has an elongated sweet spot and a bowed profile. The individual balancing of the cricket bat means that every single bat has been also tested for quality before it leaves the Hunts County production floor.

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The Hunts County Caerulex comes with a toe guard fitted standard and a scale grip. The scale grip is known to give a lot of control to the batsman at the same time it has a negating effect on perspiration that may be present.

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Hunts County have made the Caerulex available in a wide variety of sizes for youth and men. It may not be so traditional nowadays to opt for a Hunts County Cricket bat but this particular cricket bat has all the credentials of a really great cricket bat. 

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Newbery 7Even cricket bat

Newbery 7Even cricket bat

The Newbery 7Even cricket bat is a very unique cricket bat and it serves a very important purpose. There is that stage in a cricketers life when he is too big to use a junior cricket bat but not yet ready to use a senior cricket bat. This is the greatness of the Newbery 7Even. It is that perfect in between bat, it is not quite a senior bat but it is definitely not a junior cricket bat.

The all new Newbery 7 academy cricket bat

The Newbery 7 academy cricket bat from Newbery cricket

Older cricketers as well as perhaps shorter cricketers will benefit from the Newbery 7Even cricket bat

Features:

The Newbery 7Even has a full size profile and a full sweet spot. This Newbery cricket bat is considerably lighter, slightly shorter and very easy to pick-up. It is made from players grade willow and has not been compromised because of its size.

The bat has been labelled as “Academy Player” cricket bat and that just about sums up this bat perfectly. It is a superb stepping stone for a player that will graduate to a quality full size cricket bat. Be sure to check out the rest of Newbery’s cricket bat range as their full size cricket bats are very good too.

Newbery has seen a definite gap in the market and plugged that gap with the 7Even cricket bat. As a Newbery cricket bat you can rest assured that the bat has a high attention to detail and is made with the highest quality materials and with impeccable craftsmanship. Newbery is a mid size cricket bat maker and care is put in to every single cricket bat that leaves their manufacturing floor and this is no different with the really impressive Newbery 7Even.

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New Balance is in Cricket to Win It

NB cricket

Cricket brands should be worried. Very worried. This is because New Balance is making waves in the cricket market and while cricket fans and players will ride on the crest of these waves with superb New Balance cricket gear, competitors may just be washed up in them.

What makes me so sure?

Well, to put it simply, New Balance know what they are doing. New Balance a company which is based in Boston is a $3.3 Billion dollar in sales a year company. The bulk of their money comes from their sales on athletics gear and footwear. New Balance has been leveraging sales of their athletics equipment on the back of brand new exposure to the New Balance brand. By foraying into the cricket gear market, New Balance is now putting its brand in front of billions of eyeballs. This is a huge brand identity stunt that has been working extremely well for New Balance.

This is not new territory for New Balance and this is what should worry New Balance’s competitors. New Balance entered into the baseball footwear arena in the late 2000’s, to date approximately 25% of all Major League Baseballers use New Balance baseball cleats. Yes, that is a quarter of that market in a very short space of time.

New Balance are currently also moving into the soccer market, they have signed some top players like Aaron Ramsay. This was a well calculated move having acquired the Skreamer brand of soccer brand that had the kit sponsorship of Premier League Club, Liverpool.

While New Balance will surely be up against tough competition in the soccer market. The beautiful game could be a bloodbath for equipment investors that cannot keep up with the giants of the industry like adidas and Nike. Even major brands like Reebok found that out. 

New Balance already has made big inroads into the USA cricket market. While you might say that USA and cricket is not a big feat but the USA has one of the highest numbers of active cricket players and if the point is to get in front of eye balls, then when Joe Root, Steve Smith and many others come out to bat, then New Balance are doing that in the biggest way possible. 

New Balance have negated what could only be a dormant Nike and adidas. Nike is barely a company to be taken lightly and while they have built the preeminent sporting brand empire, they have not dominated the cricket market. They do not produce a lot of cricket equipment. 

New Balance differs from brands like Woodworm and Spartan in the fact that they are not promoting cricket as an entity itself but rather they are using cricket leverage to promote sales all over the place. They are doing it very well.

New Balance points to how cricket could really become an entity in American popular sporting culture. They have noticed that as the second biggest sport in the world, cricket is bound to boost their company in a wide variety of sales categories. American businesses and broadcasters need to realize the huge potential that lies in cricket. They probably have already but like New Balance, they have to have the patience and be ready to build it from the grassroots up.

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