YouWeCan – An Initiative by a true champion
As you will have noticed in IPL 10, Yuvraj Singh has a new bat sponsor. Yuvraj has used quite a few different bat sponsors over the years but the back of Yuvraj’s bat which “YouWeCan” is a give away as to what his new cricket bat is promoting.
When Yuvraj is in full flight, there are few players that make clearing the boundary look as elegant and as easy. It is like yesterday that we remember Yuvraj at Kingsmead in Durban launching Stuart Broad for six sixes.
Since that time when Yuvi set the T20 record in Durban, he has battled off the cricket field as well. That was of course the battle against cancer. Yuvraj overcame that and has since opened a foundation call the “YouWeCan” to assist cancer patients in India.
What was critical in Yuvraj overcoming cancer was the fact that the cancer was detected early. The Yuvraj Singh Foundation through the YouWeCan initiative seeks to help Indians get early detection on cancers so that they too, can have a better shot at survival.
The foundation has other initiatives which assist in lowering the stigmas that may be surrounding people with terminal illness and assisting cancer patients.
While many cricketers in India have foundations, as a cancer survivor this is an initiative that is no doubt something that is very real and very close to home for Yuvraj.
There is few better ways to raise awareness for your organization than to hoist your bat with the foundations initiative logo during the country’s most watched tournament.
Indian cricket fans love the minor details in the game, like which player is using which bat and they have no doubt gained a new awareness for the Yuvraj Singh Foundation since he started using the YouWeCan cricket bat.