Following successful forages into the cricket market by adidas, another large athletics company, New Balance is quickly making big strides into the cricket market.
This brings the large athletics companies to five, with Reebok, Nike, Adidas, Puma and now New Balance all producing lines of cricket gear.
It has to be said that NB is making a real fist of thing, having signed many huge brand name players.
Aaron Finch was one of the first to be using NB cricket equipment. The Australian T20 captain uses his New Balance stickered B3 cricket bat to great effect as he carts bowlers to all parts of the ground. New Balance have now swept up another rising Aussie star in Steve Smith.
New Balance already sponsor a plethora of great bowlers. The New Balance Bowling line up includes James Pattinson, Pat Cummins and the greatest bowler of them all Dale Steyn.
New Balance has for a while had the services of South African explosive batsman David Miller.
This all bodes very well for the game of cricket, as big athletics companies see the market share to be had.
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