New Balance Cricket

Following successful forages into the cricket market by adidas, another large athletics company, New Balance is quickly making big strides into the cricket market.

new balance cricket

new balance cricket

This brings the large athletics companies to five, with Reebok, Nike, Adidas, Puma and now New Balance all producing lines of cricket gear.

It has to be said that NB is making a real fist of thing, having signed many huge brand name players.

Aaron Finch was one of the first to be using NB cricket equipment. The Australian T20 captain uses his New Balance stickered B3 cricket bat to great effect as he carts bowlers to all parts of the ground. New Balance have now swept up another rising Aussie star in Steve Smith.

New Balance already sponsor a plethora of great bowlers. The New Balance Bowling line up includes James Pattinson, Pat Cummins and the greatest bowler of them all Dale Steyn.

New Balance has for a while had the services of South African explosive batsman David Miller.

This all bodes very well for the game of cricket, as big athletics companies see the market share to be had.

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AS Sports

Asghar Sports was started in the year 1960 by Chowdhary Asghar. At this time the company started export of cricket bats to UK and Australia. Asghar Sports manufactures quality cricket equipment’s for meeting the requirements of national and international markets. The company also added on the production of Sports Wears, Cricket Clothing, Cricket Balls and Soft Leather Protective Equipments under the flagship of “A.S Cricket” in the year 1995.

AS Sports

AS Sports

A.S Brand Cricket Equipments are known as a name of quality are therefore used by the international cricket players like Abdur Razzaq, Mohammad Yousaf, Imran Nazir, Faisal Iqbal, Nicky Boje, Chris Harris, and many other test cricketers.

The company has a good share of export business in the world market exporting to Australia, UK, USA, South Africa, Canada, Sri Lanka and Bangladesh.

A.S is dedicated to providing each and every cricketer – from professional cricketer to recreational cricketers to kids on the playground – with the opportunity, the products, and the inspiration to achieve what they are capable of. They believe everyone has the potential to do great things. As a brand, A.S has the unique opportunity to help consumers, cricketers and, partners and employees fulfill their true potential and reach heights they may have thought un-reachable.

A.S. sees the world a little differently and throughout their history have made their mark.. A.S creates products and marketing programs that reflect the brand’s unlimited creative potential.

The A.S lives by its mantra is to always challenge and lead through creativity.

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Who makes their cricket bats?

Who makes their cricket bats?

Have you ever wondered why professionals tape the edges of their cricket bats? Or don’t you ever think to yourself that surely Virender Sehwag’s Honda cricket bat was not made by a car company?

The answer to such questions is not such a secret. In different countries around the world there are privately owned cricket bat factories which custom make bats to the required specifications of professionals and amateurs alike. Once the bat has been designed and fitted the player just has to add the stickers of his sponsors and that’s that. It’s as simple as buying spider man stickers and plastering them all over ones scrapbook only here it’s professionals who are being paid to use a bat with a cricket company’s sticker on it.
This being said we must state that this is a minority of cricketers and the majority of cricketers do in fact use a bat manufactured by the company whose stickers are pasted on the cricket bat.
Companies like GM and GN have in house bat makers who care for every need that their pro’s have and custom make each bat to the professionals needs.
We can go through various countries and various cricketers to determine where in fact their bats are actually made.
 In the UK there are cricket bats that are made by Robert Pack who is responsible for many of these “private label cricket bats” in the UK. Notably in England there is an underground network of tunnels perhaps the ‘corridors of uncertainty’ commentators always speak about that are used to smuggle cricket bats stemming from a small barn owned by Tim Keely who producers bats made of the finest willow specified to the customers, who are generally famous professional cricketers, personal needs. A certain Jacques Henry Kallis was rumored to love a Keely made cricket bat as do many South Africans when they tour English shores. In an article published last year it was stated publicly that the great Brian Lara actually called Mr Keeley to hand make him a bat.
Tim Keeley in his barn in sussex in england making cricket bats
Robert Pack cricket bat making video.

In Australia a gentleman by the name of Julian Millichamp is rumored to manufacture bats for the majority of the Australian national team. He is also the person who was responsible for producing those awesome Puma cricket bats Adam Gilchrist crunched many a team with. Australian opener Aaron Finch who uses a New Balance bat recently posted a picture on Instagram of him picking up his bats from the b3 factory In the UK, he even hash tagged #b3.
aaron finch sponsored by NB in the BC cricket factory
Moving on to India which is most likely to provide bats to the rest of the sub-continent. SS and SG are two of the largest bat manufactures in the whole world. Obviously players like Kumar Sangakkara who bats with a SS use bats manufactured by SS too. But SS also produce bats for other brands and other individual players while those players paste their own stickers on it. Those of you who are observant will notice that on all SS bats there is the symbol SS on the edge of the bat. This could possibly be the tape that all of us wonder about such as the tape seen to be used by AB De Villiers in the most recent IPL. SG is also a major manufacturer who apparently make bats for Kookaburra who no longer produce their own bats.

Slazenger is another cricket bat company who no longer produce bats. The famous Duncan Fearnley which Ian Botham wielded made the 2013 Slazenger V12 Limited Edition bats. The rest of Slazenger bats are now produced by FC Shondi. The Hunts County cricket bat which was famously used by Darryl Cullinan is no longer seen on the international circuit. This however does not mean they are not still around, they are one of the main manufacturers for large companies around the cricketing world.

slazenger cricket bats

After making all these discoveries I’m left with an unanswered question. If this is the case where bats are not produced by the companies that we perceive to be making them, then how long until other brands start catching on? I’m looking forward to the day where Samsung and Apple take their battle to the cricket field.
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Lazer cricket bats

Lazer cricket bats

Jacques Kallis officially called it time on his entire cricket career last week. He was the best all round cricketer of the generation. A small piece of cricket trivia is that although he used a Slazenger cricket bat for the majority of his career, Jacques Kallis started his career using a Lazer Cricket Bat.

Lazer cricket bats were hugely popular in South Africa around the time of re-admission to international cricket and the period just after. Jimmy Cook and Clive Rice both batted with Lazer cricket bats.
Of late the Lazer cricket bat has been shrouded in a slight bit of infamy too. As it was a Lazer Cricket Bat that Oscar Pistorius used to hack down the bathroom door after fatally shooting Reeva Steenkamp. It is ironic that in all their history, the most air time and coverage the Lazer cricket bat was not from an international cricket player but from a fallen athletics star.
There are some cricket bats still being produced in South Africa like the B&S cricket bat and also more recently the DP collection of cricket bats.
South African cricket fans will always fondly remember the Lazer cricket bat and Lazer cricket equipment. The yellow, the blue with a few bright red cherries on the face, that was the envy of many cricket playing South African boys.
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The Quadruple Spine Cricket Bat. Real or Hoax

The Quad Spine Cricket Bat. Real or Hoax

The Quadruple Spine Cricket Bat

Hammer Cricket has been designing top of the line cricket bats and now they are on the cusp of launching something which may be simply revolutionary, a quadruple spine cricket bat. That’s right a bat with four spines.
The Idea
The idea behind the bat is quite simple and quite genius in its simplicity. Cricket players know that where the spine is located is where the absolute sweetest part of the bat is, the sweet spot. Therefore by having four spines on the cricket bat, the makers are able to make the sweet spot on the bat, four times wider than a regular cricket bat.
There have been bats in the past like the Gray Nicolls Scoop and the Gray Nicolls Dynadrive and the V1200 dual spine cricket bat. These bats proved hugely successful by simply playing around with the spine. If one spine is good and two spines  are even better, than a bat with four spines is bound to be one of the best of all.
The Weight
Many may be wondering, if the bat is going to have so many spines, is it not going to make the bat unbearably heavy? The answer is simply, no. These bats are expertly crafted, weights will be available from 2.8 to albs.  The design on the bat is so sound and effective that the quadruple spine bat could even be crafted in the lighter junior sizes.
Weight Distribution
Ok, so maybe the weight will be the same but surely I am going to struggle with the balance and weight distribution of this bat. Again, the answer is no. The weight distribution is even throughout the blade.
The Sweetspot
The quadruple spine cricket bat is all about the sweetspot. The sweetspot on this bat is huge. It is like having four overlapping sweetspots on a single bat. This means that the sweetspot is elongated and broadened. This bat is virtually one big sweet spot.
Quadruple spine cricket bat, welcome to the cricket bat revolution.
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