The 4 IPL Hundreds So Far

As the IPL turns for the business end of the group stages, we take a look at the 4 centuries that have been scored in the current edition of the IPL, VIVO IPL 10.

Sanju Samson- Delhi Daredevils

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The first hundred of the IPL was scored by Sanju Samson. Samson’s career has mirrored somewhat this edition of the IPL. He burst on to the scene and has since fizzled out. When we first saw Sanju Samson he was using an MRF cricket bat, he is currently using an SS Ton. Despite scoring a century, Samson has been slightly overshadowed by Rishabh Pant. Pant is of course a former India u19 superstar. Pant is one of the rising stars in who is an endorsed professional using SG cricket bats and SG cricket equipment.

Hashim Amla- Kings XI Punjab

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Hashim Amla has very much of a Jacques Kallis feel to him. He has proven that he is an outstanding T20 cricketer in the IPL, much like Kallis did for the KKR. Amla’s century further underlined his ability to be an awesome T20 player especially when the field is up, in taking advantage of gaps. Best of all is that he does it without playing a shot in anger. When we first saw Hashim Amla on the international cricket scene he was using Kookaburra cricket equipment and Kookaburra cricket bats. But now for the longest time he has been using BAS cricket bats which used to be under the brand Vampire.

David Warner- Sunriser Hydrebad

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Is there any cricketer that is more suited to IPL than David Warner. In the Test series versus India, Warner had a very lean run but he has shown glimpses of the best in the IPL. His switch hits have been as good as anyone in the game. With his magnificent hundred, he once again proved why he is one of the most sought after T20 professionals. Warner of course uses the cricket bat that he developed along with Gray Nicolls, the Gray Nicolls Kaboom.

Ben Stokes- Rising Pune Supergiants

It is the first time we are seeing a lot of Englishmen in the IPL. For the most part, many of the Englishmen have been medium to disappointing. Tymal Mills was not the revelation he was hoped to be and Joss Buttler has blown hot and cold. Ben Stokes has been box office hit though. Ben Stokes scored his hundred to get his team out of a difficult situation, Ben-Stokes

his shot selection and bowler selection was excellent. Stokes of course uses New Balance cricket equipment and he has fared fairly well with the ball too.

How many hundreds do you think the IPL still has in store?

New Balance is in Cricket to Win It

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Cricket brands should be worried. Very worried. This is because New Balance is making waves in the cricket market and while cricket fans and players will ride on the crest of these waves with superb New Balance cricket gear, competitors may just be washed up in them.

What makes me so sure?

Well, to put it simply, New Balance know what they are doing. New Balance a company which is based in Boston is a $3.3 Billion dollar in sales a year company. The bulk of their money comes from their sales on athletics gear and footwear. New Balance has been leveraging sales of their athletics equipment on the back of brand new exposure to the New Balance brand. By foraying into the cricket gear market, New Balance is now putting its brand in front of billions of eyeballs. This is a huge brand identity stunt that has been working extremely well for New Balance.

This is not new territory for New Balance and this is what should worry New Balance’s competitors. New Balance entered into the baseball footwear arena in the late 2000’s, to date approximately 25% of all Major League Baseballers use New Balance baseball cleats. Yes, that is a quarter of that market in a very short space of time.

New Balance are currently also moving into the soccer market, they have signed some top players like Aaron Ramsay. This was a well calculated move having acquired the Skreamer brand of soccer brand that had the kit sponsorship of Premier League Club, Liverpool.

While New Balance will surely be up against tough competition in the soccer market. The beautiful game could be a bloodbath for equipment investors that cannot keep up with the giants of the industry like adidas and Nike. Even major brands like Reebok found that out. 

New Balance already has made big inroads into the USA cricket market. While you might say that USA and cricket is not a big feat but the USA has one of the highest numbers of active cricket players and if the point is to get in front of eye balls, then when Joe Root, Steve Smith and many others come out to bat, then New Balance are doing that in the biggest way possible. 

New Balance have negated what could only be a dormant Nike and adidas. Nike is barely a company to be taken lightly and while they have built the preeminent sporting brand empire, they have not dominated the cricket market. They do not produce a lot of cricket equipment. 

New Balance differs from brands like Woodworm and Spartan in the fact that they are not promoting cricket as an entity itself but rather they are using cricket leverage to promote sales all over the place. They are doing it very well.

New Balance points to how cricket could really become an entity in American popular sporting culture. They have noticed that as the second biggest sport in the world, cricket is bound to boost their company in a wide variety of sales categories. American businesses and broadcasters need to realize the huge potential that lies in cricket. They probably have already but like New Balance, they have to have the patience and be ready to build it from the grassroots up.

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New Balance Cricket Shoes

New Balance, an athletics company that made their name essentially by producing some of the best athletic footwear on the market. New balance Cricket Shoes have since delved like many other big athletic companies into the cricket equipment market and they have done so with great effectiveness. They have produced a great line of bats used by star players like Australian Steve Smith and South African David Miller. Yet, where New Balance stands head and shoulders above all competition is where they first made their mark, with their shoes.

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The New Balance cricket shoes is highly impressive. First things first, when you buy a New Balance cricket shoe, you know you are buying a high quality cricket shoe that is built for durability and hard wearing cricket durability at that. That is provided by the full leather upper. There is no cheap material thrown in, it is a full solid leather upper.
The New balance Cricket Shoes come with toe tips for toe drag for bowlers as they come in to bowl. The toe tip adds durability to the shoe without diminishing any of the comfort of the cricket shoe.
The unique Abzorb sole will no doubt mean that batsmen, bowlers and fielders feel much better after a day on their feet as the Abzorb provides a huge amount of comfort. The new minimalistic approach to cricket shoes is very much a feature of these cricket boots. Gone are the days of big and bulky cricket boots. These cricket shoes made by New Balance offer on average about a 12mm drop. It is this minimalistic approach that has made these cricket shoes the cricket shoes of choice for some of the world’s top bowlers and batsmen.
Dale Steyn has been a user of New Balance cricket shoes for a long while and not many in the business can do it as well as Dale Steyn does. Gone are the days of buying a sturdy pair of trainers only to have them spiked by a shoemaker. The New Balance cricket shoes are the perfect pair of cricket shoes for all cricketers, I even suggest buying more than one pair, the design is impeccable and the price is a bargain.

New Balance Cricket

Following successful forages into the cricket market by adidas, another large athletics company, New Balance is quickly making big strides into the cricket market.

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This brings the large athletics companies to five, with Reebok, Nike, Adidas, Puma and now New Balance all producing lines of cricket gear.

It has to be said that NB is making a real fist of thing, having signed many huge brand name players.

Aaron Finch was one of the first to be using NB cricket equipment. The Australian T20 captain uses his New Balance stickered B3 cricket bat to great effect as he carts bowlers to all parts of the ground. New Balance have now swept up another rising Aussie star in Steve Smith.

New Balance already sponsor a plethora of great bowlers. The New Balance Bowling line up includes James Pattinson, Pat Cummins and the greatest bowler of them all Dale Steyn.

New Balance has for a while had the services of South African explosive batsman David Miller.

This all bodes very well for the game of cricket, as big athletics companies see the market share to be had.

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