New Balance is in Cricket to Win It

NB cricket

Cricket brands should be worried. Very worried. This is because New Balance is making waves in the cricket market and while cricket fans and players will ride on the crest of these waves with superb New Balance cricket gear, competitors may just be washed up in them.

What makes me so sure?

Well, to put it simply, New Balance know what they are doing. New Balance a company which is based in Boston is a $3.3 Billion dollar in sales a year company. The bulk of their money comes from their sales on athletics gear and footwear. New Balance has been leveraging sales of their athletics equipment on the back of brand new exposure to the New Balance brand. By foraying into the cricket gear market, New Balance is now putting its brand in front of billions of eyeballs. This is a huge brand identity stunt that has been working extremely well for New Balance.

This is not new territory for New Balance and this is what should worry New Balance’s competitors. New Balance entered into the baseball footwear arena in the late 2000’s, to date approximately 25% of all Major League Baseballers use New Balance baseball cleats. Yes, that is a quarter of that market in a very short space of time.

New Balance are currently also moving into the soccer market, they have signed some top players like Aaron Ramsay. This was a well calculated move having acquired the Skreamer brand of soccer brand that had the kit sponsorship of Premier League Club, Liverpool.

While New Balance will surely be up against tough competition in the soccer market. The beautiful game could be a bloodbath for equipment investors that cannot keep up with the giants of the industry like adidas and Nike. Even major brands like Reebok found that out. 

New Balance already has made big inroads into the USA cricket market. While you might say that USA and cricket is not a big feat but the USA has one of the highest numbers of active cricket players and if the point is to get in front of eye balls, then when Joe Root, Steve Smith and many others come out to bat, then New Balance are doing that in the biggest way possible. 

New Balance have negated what could only be a dormant Nike and adidas. Nike is barely a company to be taken lightly and while they have built the preeminent sporting brand empire, they have not dominated the cricket market. They do not produce a lot of cricket equipment. 

New Balance differs from brands like Woodworm and Spartan in the fact that they are not promoting cricket as an entity itself but rather they are using cricket leverage to promote sales all over the place. They are doing it very well.

New Balance points to how cricket could really become an entity in American popular sporting culture. They have noticed that as the second biggest sport in the world, cricket is bound to boost their company in a wide variety of sales categories. American businesses and broadcasters need to realize the huge potential that lies in cricket. They probably have already but like New Balance, they have to have the patience and be ready to build it from the grassroots up.

To shop New Balance Cricket Shoes now click here.

kookaburra blade edge cricket bat

This is a short review of the Kookaburra Blade edge Kashmir willow cricket bat. This is probably one of the most well known entry level kashmir willow cricket bats and we sell a lot of them on www.cricketstoreonline.com. This bat is probably the top selling cricket bat in america at the moment as people are looking for a good quality cricket bat at an affordable price.

Watch this short video to see what i have to say about the kookaburra blade edge cricket bat and get a closer look at it.

As you can see from the video, the kookaburra blade edge cricket bat is kashmir willow, has a toe guard and has a high spine profile giving you a larger sweet spot.Now before we go any further, let me tell you this. This is a popular cricket bat, many people like it. However, it isnt a very good bat. It is a cheap piece of kashmir willow. This is not a bat designed for an opening batsman who faces 75mph opening bowlers. It is designed for the tail ender who hardly ever gets a chance to bat. This bat still needs to be knocked in and will do much better against a tennis ball that it will against a cricket ball.

Thanks for reading this blog posting. I hope that next time you are in the market for a cricket bat, you will give me a call on 1.888.470.4746, or email me at jason@cricketstoreonline.com

please let me know if there is information on a product that you are looking for and i will see if i can get it for you.

gray nicolls atomic spike cricket shoes

The gray nicolls atomic spike cricket shoes is a pretty good shoe. I found them to be comfortable, well padded and gives you good arch support. These shoes are available in rubber sole and spike versions. here is a short video i recorder to give you a close up view of the atomic gray nicolls cricket shoes.

Here is what gray nicolls has to say about their shoes :

Utilising key features from the professional model to create an outstanding value for money shoe. New for 2009 Synthetic upper with breathable perferations Blown Ionic EVA Midsole consists of 2 densities to reduce the effects of over pronation and improve the natural movement of the foot Midfoot torque control system, lightweight lateral stabilisation unit integrated into the Ionic EVA midsole. Ensures flexion in the correct areas of the foot Internal ignite heel cushioning system for maximum shock absorption

I was very impressed with the studs on these cricket shoes. You will certainly get some good grip on grass fields as well as fields that are perhaps wet. I would compare these shoes in quality with the Puma ballistic green rubber sole shoes. These shoes would definitely be better than attempting to play a game of cricket in a pair of running shoes which offer little to no grip.

Thank you for reading my blog, i hope you found it helpful. Please feel free to contact me on 1.888.470.4746 or email me at jason@cricketstoreonline.com. You can also see a full range of my products at www.cricketstoreonline.com.

Puma Ballistic Flex Tec 6000 Batting Pads

Puma Ballistic Flex Tec 6000 Batting Pads.

So what can we say about these puma ballistic pads. They are easily some of the lightest cricket pads we have ever tested. The craftsmanship is just brilliant and very well put together.

I would certainly recommend these Puma ballistic cricket batting pads to anyone who is serious about their cricket and wants to perform at the highest level. You will feel as if you don’t even have pads on they are so light. The puma ballistic’s are not the most comfortable pad available but they certainly are light. So save up a bit of cash, as they aren’t cheap, running anywhere from $150 – $180 USD. They are well worth the price though.

The Pads

The pads of choice for master-blasters Brendon McCullum and Adam Gilchrist, these leg guards are intended to offer wholesale freedom of movement in order to allow the more free-spirited batsman to tee off with minimal restriction. Notable features on these cut down pads include an internal Fibre Tech shield and a moulded kneecap.

For further information on Puma equipment go to www.cricketstoreonline.com

We Say

The lightest pads we’ve ever tested, these babies allow you to skip down the track with abandon. Suffered slightly in terms of comfort due to chaffing a previously acquired injury on one of our play-testers, and as eye-catching as they are you’ll probably have a few shots to avoid the odd remark from jealous opponents, but if you favour quick feet, don’t be shy on shelling out on these babies.

Thanks a lot for reading my blog. Please head over to www.cricketstoreonline.com to see a full range of products. You can also email me at jason@cricketstoreonline.com.

I am also available at 1.888.470.4746

Jason Mellet